In the early 1990s, Bob founded and served as president and CEO of Premier Ambulatory Systems, Inc., a firm that acquired, developed, owned and operated ambulatory surgery centers across the US. In 1995, he was recognized by Inc. magazine as CEO of one of the top 500 fastest growing private companies in the US. Premier ranked sixth in the nation for its growth in three years, earning over $35 million in revenues.

Previously, Bob was managing general partner of a national ambulatory care consulting firm. He was involved in the founding and public offering of Alternate Corp., and served as vice president in the corporate office of American medical International and COO of AMI Ambulatory Centers, Inc. As an administrator at Brookwood Medical Center in Birmingham, AL, he operated a 552-bed hospital and developed a network of satellite clinics and ambulatory businesses. He was an administrator of Ochsner Clinic in New Orleans, LA and worked at Druid City Medical Center and Baptist Hospital in Alabama.

Bob earned his graduate degree in hospital and health administration from the University of Alabama, Birmingham, and attended graduate programs in marketing at UCLA and Loyola University. He is a fellow in the American College of Medical Practice Executives, lecturer and author, and served on the editorial boards of the Journal off Ambulatory Care Management and Surgery Network.

David Woodrum, MHE, FACHE, brings a broad spectrum of health care administration, management and revitalization experiences to the firm. He consults with health care institutions in the areas of planning, management, finance, loss prevention, marketing, physician group practice management, executive recruitment, health systems and compliance with JCAHO.

Previously, David served as executive vice president and COO of the American Hospital Association. His earliest positions, however, grounded him in the daily operations of hospital administration: he was assistant administrator for Anne Arundel General Hospital in Annapolis, MD, and held administrative positions at Franklin Square Hospital in Baltimore, MD, Monogalia General Hospital in Morgantown, WV, King Fahad Hospital in Saudi Arabia and AMI Medical Plaza Hospital in Sherman, TX. David also served as corporate vice president for AMI Saudi Arabia, Ltd., a corporation responsible for managing five hospitals with a total of 1,360 beds, $270 million annual operating budget and over 4,000 employees.

David earned a graduate degree in business administration from George Washington University. He is a fellow and regent of the American College of Health Care Executives; a credentialed life fellow, diplomat and regional director of the American Academy of Medical Administrators; a certified association executive and certified health education specialist. David served on the boards of numerous regional, state and national hospital associations; was a board member of the American Association of Hospital Foundations and is a noted speaker and author.

Joseph Zasa, JD is a partner in Woodrum/ASD and leads Woodrum/ASD's Dallas office where he provides development, operations, management and merger and acquisitions expertise for the firm's ambulatory clients. Mr. Zasa specializes in consummating strategic joint ownership arrangements for the firm's clientele with physicians, hospitals, and strategic partners as well as assisting the firm's clientele in raising capital to finance their ambulatory care requirements. Mr. Zasa is also the current President of the Texas Ambulatory Surgery Center Society (TASCS).

Previously, Joe served as Regional Director of Surgery Center Operations for ProSurg, Inc., a division of American Ophthalmic, Inc., and as Corporate Counsel for Premier Ambulatory Systems, Inc.

Mr. Zasa received his Juris Doctorate from Washington and Lee University, and his bachelor's degree from the University of Alabama. He is a member of the Virginia State Bar and is a Series 22 and Series 63 registered representative.

Sandra Jones, MBA, MS, CASC, FHFMA, Principal is Director of Management Services.  She has a breath of expertise in ambulatory surgery centers, physician practices, and hospitals.  Her experience includes development and management consulting to hospitals, physicians, and ambulatory care businesses as president of Ambulatory Strategies and as a regional managed care coordinator, risk manager and facility administrator for Premier Ambulatory Systems.  She was a CEO and COO at for-profit hospitals and case management director for several hospitals and clinics.  She is certified administrator surgery center (CASC), a fellow of the Healthcare Financial Management Association, a diplomat of the American Board of Utilization Review and Quality Assurance Physicians, credentialed in quality improvement, a licensed risk manager, and nationally recognized expert in regulatory compliance.  Sandra has served on the board of directors of various national and state health care organizations.  As an author and lecturer, she serves on editorial boards and as an instructor in quality improvement, patient safety, risk management, and regulatory compliance. 

Sandra earned her Master of Business Administration from University of Central Florida in Orlando, her Master of Science in Management from Rollins College in Winter Park, Florida, and her undergraduate degree from the University of Florida.  She later attended the Executive Program in Managed Care at the University of Missouri and the Risk Management Certification program at the University of Central Florida.

Randall Todorovich, BS brings managed care, clinical and administrative expertise to Woodrum/ASD. He was most recently Director of Managed Care Business Development for Simi Valley Hospital and Health Care Services, Simi Valley, CA. A specialist in negotiating shared and dual risk contracts, Randy uses his strategic planning skills in analyzing managed care contracts and working with local physicians & medical groups. Previous managed care experience includes being a Director of Managed Care with national responsibility for Premier Ambulatory Systems and ASC Network Corp. His experience with business and clinical functions in surgical facilities include Administrator, HealthSouth Surgery Center of the Tri-Valley in Pleasanton, CA., Administrative Director at Valencia Surgical Center, Santa Clarita, CA., Henry Mayo Newhall Surgery Center, Valencia, CA., Aspen Outpatient Center, Simi Valley, CA. Woodrum/ASD relies on Randy's proficiency in development, licensure and management of freestanding, multi-specialty ambulatory surgery centers. With years of experience with both hospital-owned and hospital/physician joint ventured surgery centers, he has proven to be an excellent facilitator, negotiator and analyst. Randy began his career in healthcare as an operating room nurse at several large tertiary care facilities.

Mr. Todorovich received his RN Associate in Science and Bachelor's degree from Pacific Union College. He is a member of several managed care and ambulatory care associations.

 

Marjorie E. Vincent, RN, MBA has been in the ambulatory surgery center field for over 20 years. She has provided interim management in ambulatory and/or hospital settings, worked on long and short term contracts involving a variety of health care issues. She has developed many surgery centers and ambulatory and related businesses working with investors, corporations, and individuals during the start-up phases in establishing freestanding surgical centers from design, construction, equipment purchase, staffing, policy and procedure formulation, pricing and business functions. With W/ASD, she also performs internal audits for operational efficiencies and effectiveness, pre-survey reviews for compliance with state licensure, Medicare certification and/or accrediting agencyÕs standards and requirements. Marge also works with the Mr. Hatch in the division of W/ASD which develops expansion of services of ambulatory facilities to include specialty hospital licensure. Her duties also include reviewing facilities for Corporate Compliance with corrective plan of action and assistance with development of Compliance plan. Due to her extensive ASC management experience, she also assists with managed care contracting and negotiations for clients.

Marge has been a Regional Vice President with HealthSouth, Inc. providing managerial oversight for 13 Ambulatory Surgery Centers within the HealthSouth system. Working with managers of the HealthSouth rehabilitation and diagnostic centers to provide integrated services. Developing new services and centers in a four state area and providing input to the Managed Care division for contract negotiation. She also served as Director of Consulting Services for Premier Ambulatory Systems, Inc., a national company of 35 surgery centers. She provided internal and external consultative services. Working with development projects, newly acquired centers in transition, developed centers for update and review. Provides operational and clinical audits for compliance with regulatory agencies, financial/fiscal reviews and budgetary preparations. Consultative services provided over the phone and at the client site. Reviews and update the company's policy and procedure manuals for administrative, business and clinical activities. Reviews billing and coding practices for optimization of revenue. Assemblies and analyzes procedure costs and supply utilization. Assists with background support for managed care contract negotiations.

She has also served as the Administrator: of the Frederick Surgical Center in Frederick, MD to secure bank and lease financing, negotiate third party payor contracts and the daily operational activity of the center. This activity was concurrent with above and expanded on the job responsibilities below. Performed ROI, pro forma and P & L activities. Reduced accounts receivable aging from 126 days to 68 days. She was also Administrator of the Bon Secours Ambulatory Surgery Center in Ellicott City, MD with total responsibility for all functions of a freestanding surgical center (14,000 square feet- 4 ORs). Functional areas included business office, medical records, medical staff relations, clinical, support, clerical and materials management. Established and responsible for personnel management, planning, organizing, staffing and controlling this independent not-for-profit subsidiary. Project manager for new construction. Established and responsible for short and long range goals and objectives; marketing to physicians, patients and community; physician recruitment and medical staff Credentialing and functions; developed and monitored standards and protocols; formulated and controlled vendor contracts and inventory; maintenance and repair of physical plant, fixed and moveable equipment; established systems for and maintaining of compliance with State and Medicare regulations; developed medical record and audit systems. Purchased all equipment and supplies for new center; hired staff; developed budget, policies and procedures for all areas. Marge has had experience managing and direction hospital operating rooms and coordinates W/ASD's consulting services of assessing and correcting operation of hospital operating rooms for W/ASD hospital clients. She has Director of Operating Room, Assistant Director of Nursing at Southern Maryland Hospital Center, a 310 bed acute care proprietary hospital. Responsible for short and long range goals; marketing present and future services; monitoring the care in three areas, formulating and controlling budgets for staffing equipment and supplies. Developed and monitored standards and protocols; developed and instituted a training programs for inexperienced RNs; developed recruitment ads; performed organizational analysis; and developed inventory control methods. The latter items were not in place when hired and were implemented during my tenure. Involved in master planning and programming of an outpatient surgical and admitting areas and a trauma unit. She has also served as Director of Nursing: Division of Operating, Recovery & Delivery Rooms at Washington Hospital Center in Washington, DC,a 922 bed non-profit tertiary trauma referral hospital. Responsible for strategic planning, long and short range goals; daily operations and marketing of six clinical areas and sixty patient beds; total personnel activity (hire to termination) in a union environment; developed , justified and controlled expense budgets ($15-17M) and revenue budgets (over $22M). Involved in master planning, programming, design development and construction as project manager for renovations in OR, DR, RR, CSR, ambulatory care and inpatient areas and for new construction for same areas. Management team member for union contract negotiations. All areas maintained in compliance with JCAHO, HHS life safety and District health regulations. Developed and implemented departmental reorganization which reduced management positions.

Marge is a Registered Nurse with licenses in District of Columbia, Maryland, North Carolina, and California 1993 to present. She is a CNOR, Certification for Professional Achievement in Nursing Practice in the Operating Room. Association of Operating Room Nurses, Inc. December 1983 - 2002. Her professional associations include the Association of Operating Room Nurses, Federated Ambulatory Surgery Association, Healthcare Financial Management Association, American College of Health Care Executives, and the American Academy of Professional Coders.

She has her MBA from Loyola College, Baltimore, MD and RN certificate from, St. Agnes School of Nursing, Baltimore, MD. She has attended further training at the M.B.A. UpGrade Program at Syracuse University, Syracuse, N.Y. which focuses on various clinical and management seminars.